Yet another brainstorm session about a reoccurring issue in Kuwait and road safety. There has been a constant increase in drivers who tailgate causing disruption on the road.

We tried to go more on the humorist approach and tackle the problem using a social faux pas in the region. The idea behind it is you don’t want to be associated and so you shouldn’t do it.

Project

Real Men Don’t Tailgate

Client

Independent / Initiative

What Was Created

Brainstorm and ideation down to it’s minimal viable execution.