Project Overview

Creating meaning from shapes through some geometric design. The purpose was to learn the basics of typography from the essence of the simple ‘alef’ through time and to how typography is used today.

The core of this project was to create a bilingual typeface using geometric shapes that we can originally cut out and design for a course of a week. 

Project

Primitive Type Design

Client

AUK Project

What Was Created

The creation of a new personal typeface design using geometric cutout shapes.

In action be primitive;

in foresight,

a strategist.

Type is not always created to be used for long text, some not even for the short. In times of war, typography was used as a strategic misdirection. Fette Fraktur