Project Overview

A project in collaboration with the American University of Kuwait where we had to design a logo and corporate identity for AlArgan Co., a MENA real estate company based in Kuwait.

They were opening a new mall and wanted the design to come from seniors at a university level who are majoring in graphic design as they had insight that their target market are millennial visitors that would come from universities.

Project

The Square Mall Branding

Client

University Project

What Was Created

Logo Design and Corporate Identity of a New Mall

I choose the places I go to

carefully and wisely. I’ll rarely go

to a shopping mall anymore.

The mall would easily get its traffic as it was right in front of the American University of Kuwait and students would casually walk to it in their free time.